Science & Technology

Dragon Voice Recognition Software Gains New Life

BusinessWire - July 7th, 2001

Technology distributor Marketing Results (a subsidiary of Quadtel Limited - ASX:QTL) has signed a re-publishing deal with leading US-based speech recognition software provider Lernout & Hauspie ("L&H").

Under the terms of the agreement Marketing Results becomes both the distributor and the re-publisher for the L&H Dragon range of speech recognition solutions for Australia and Singapore.

Marketing Results plans to revitalise the Dragon product line in the Australian reseller channel through a range of promotional initiatives.

"As both distributor and re-publisher we are in a position to invest strongly in the L&H Dragon range and give the products the focus they deserve in the retail channel," said Rodney Orrock, Sales and Marketing Manager of Quadtel - Marketing Results. "Also, by occupying both roles we give retailers the benefit of having just one single point of contact - rather than two or three - for all Dragon-related product and channel issues."

The L&H family of Dragon solutions are the world's most intuitive and easy-to-use speech recognition products and are the only speech recognition products tailored specifically for Australian users.

The Marketing Results range of L&H Dragon products includes the market-leading Dragon NaturallySpeaking, the first speech recognition software made specifically for Australians. This innovative system is unique in its ability to recognise the Australian accent accurately making the Dragon product markedly more accurate in a much shorter time frame.

The re-publishing agreement with L&H has led to a significant lowering of the retail prices across most of the Dragon range.

This deal will bring significant benefits to Marketing Results with upwards of $2 million expected to be added to the bottom line next financial year.