Science & Technology

GoldPocket Interactive Teams With High-End Developers To Push iTV Forward

June 11th, 2001

Interactive television software and infrastructure solutions provider GoldPocket Interactive, Inc. (GPi) announced today that it has launched an elite Event Development Program to jointly create iTV programming with leading interactive agencies and developers. Agency.com, Beyond Z Interactive Media, kpe, and Tribal DDB Worldwide are the founding members of the program and will use GPi's proprietary EM Composer™ event creation software to develop interactive content for GPi's EventMatrix™ interactive television system.

"The Event Development Program offers agencies with years of experience in interactive branding, creative development, and event promotion the opportunity to expand their campaigns using GPi's robust EventMatrix technology for real-time interactivity," said Scott Newnam, President of GoldPocket Interactive. "The founding members bring to the table their relationships with leading consumer product companies interested in sponsoring interactive television programming and GPi brings technical expertise and relationships with all the major broadcast and cable networks who are anxious to deliver exciting interactive programming. This union of creativity, technology, and relationships will really drive the iTV industry forward."

"Our Event Development Program is limited to best-in-class partners. Applicants to the program undergo a rigorous screening process, including portfolio submissions and client recommendations," said K.C. Hildreth, Chief Operations Officer of GoldPocket Interactive. "Agency.com, Beyond Z Interactive Media, kpe, and Tribal DDB will use our EM Composer software and their creative abilities to bring the scale and unique interactive capabilities of the EventMatrix system to their key clients."

The EM Composer is an easy-to-use event creation tool that allows content developers and providers to quickly create cutting-edge interactive programming with the unprecedented functionality of GPi’s EventMatrix technology. The EventMatrix supports proprietary real-time peer-to-peer interactivity that enables millions of users to interact simultaneously with television content and each other. Featuring the world’s largest private network dedicated to interactive television, the EventMatrix delivers exciting interactive and community-building programming, as well as a wide array of advertising opportunities that unite television and the Internet. The EventMatrix brings together users across interactive devices by providing full connectivity for PCs, digital set-top boxes, net-top boxes, game consoles, and wireless devices.